I thought this was really smart of Netflix to highlight the new feature right in the center of the screen to grab a user’s attention. When you first enter the mobile app, there’s a section for “Fast Laughs” in the middle of the screen. When I first heard about this, I was a little confused about how Netflix would execute this new feature, but I have to admit I was pleasantly surprised. On March 3rd, 2021 Netflix released “Fast Laughs” which is a feature for mobile devices where users can view a catalog of short and funny clips from shows on Netflix. One company that was fast to hop on this attention-grabbing trend is Netflix. This is evident with the rise (and fall) of Vine, followed by Snapchat, TikTok, Instagram stories, and Instagram reels, which, let’s be honest, are mainly just TikToks added to Instagram. This paved the way for the rise of attention-grabbing short clips. With so much content on the internet, it’s become increasingly challenging for companies to hold your attention.
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